Giuseppe Ferraro is  the Head of Corporate Finance for small and medium enterprises at one of the top three leading European Union banking groups. He’s also a best-selling author of From Agony to Bliss" and a blogger.


His first book, Cultivating Greatness: Building Virtues with Benjamin Franklin's Virtue Journal is a motivational journal that helps readers to become better humans by following Benjamin Franklin’s proven example.

With a Master’s degree in Business Administration (MBA) from SDA Bocconi School of Management, an M.I.T. Sloan Certification in Neuroscience for Business, and a 20+ year career in the investment banking industry, Giuseppe knows what is needed to achieve complex, life-changing goals and how to motivate people to work towards them.

In his career, he has worked in venture capital, private equity, high yield and loan trading, distressed investments, and leveraged finance. After meeting hundreds of entrepreneurs and businesspeople, he noticed that despite their will to achieve more significant results, some only partially succeeded or failed to reach their aims.

While working on transformative deals for SMEs (small and medium enterprises), Giuseppe became fascinated by the factors that determine the success of some and the defeats of others. Determined to find out more, he discovered that — more than anything else — the neuroscience behind human behavior is crucial for continued success. So, he started digging into the subject to find practical solutions to our daily challenges, and shares his findings and insights in his books, his blogs, and on Medium.

In Gallup terms, Giuseppe is Futuristic, with a passion for innovation and building new things from scratch. He is also a Developer, seeing the potential in others and looking for the positive in a situation. As a Maximizer, his measure is excellence, not averageness.